Every business already has a way of handling inbound enquiries, even if that way is "hope I get to the phone." Before spending money on automation, it is worth being clear about what you would actually be replacing and whether the swap is worth it.

Each comparison below sets out what the alternative genuinely does well, where it falls short, and when it is still the better choice. There are situations where Clearline is the wrong answer, and those are named rather than buried.

The four realistic alternatives

The question underneath all four

Whichever option you weigh up, the measure that decides the outcome is the same: how long between a customer reaching out and someone responding. That is the thread running through speed to lead, and it is worth understanding before you spend anything on fixing it.

If you would rather start with your own numbers, the lead leak calculator gives you a figure in about thirty seconds.